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The left half of the image is solid red with "what is primaloft", in the middle there is a small image of a man in a primaloft jacket. On the right it is a close up image of someone zipping up their jacket

What is PrimaLoft®?

Two images showing someone adjusting the hood on a red primaloft jacket, one image from the back and one from the front

Fibres finer than human hair.

Warm, versatile and oh so soft. Originally developed for the US military in the 1980s, PrimaLoft® fabrics are unsurprisingly durable. Fast-forward to today and you’ll find they’re sustainability made, too.
Someone adjusting the cuffs on a red primaloft jacket

PrimaLoft® Gold Active+

Lightweight warmth when getting your heart rate up, no matter the season. Four-way stretch allows for a range of motion. Air freely flows in and out, which means sweat can escape, too. So moisture levels and body temperature stay in check. There’s no bulk to be seen. And when you’re ready, it’ll pack away neatly for the next thrill.
Kit me out
A man zipping up the inside pocket of a Primaloft Rise

PrimaLoft® Rise

Can look like extra-puffy natural down. Or something more sleek. But it’s made entirely from synthetic fibres and uses 100% recycled materials. It’s toasty. It’s breathable. It’s nice and light. And you’ll reach for it when heading out the door.
Kit me out

The need-to-know

Image of a mans face with a red hood over his head

Warm and soft

PrimaLoft® fibres are ultra-fine, making them super soft and capable of trapping warmth.
Image of someone playing with the cuffs of a black waterpoof jacket

Water-resistant

The fibres are hydrophobic, too. And they want to stay just as dry as you do.
Image of someone adjusting the toggles on the bottom of the jacket to adjust the tightness around waist

Sustainable

PrimaLoft® fabrics are made using recycled materials, mainly from plastic bottles.
A male mountaineer wearing red and black technical outerwear, helmet and backpack, shown in studio and outdoor-style compositions against a rugged mountain backdrop.
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